Supercharge Your Science Communications, Media, and Outreach!

As a science communications, PR, or media professional, have you been assigned to a client whose area of science is outside of your training or experience? Having trouble distilling that science down into something you can pitch or write about?

It can be very challenging to understand the "so what" of your clients' science unless you've had extensive training in that science. This can make it hard to pull out key messages or ask the right questions.

I work with you to go over your clients' scientific results and help you look for the key takeaways. Those key takeaways are critical to producing compelling pitch materials, writing translational pieces about that science, crafting news releases, and more.

It is also critically important to collaborate with your clients to understand their business needs and what outcomes they want to get from a communications or media campaign. It's up to you to understand enough of their science and their business so you can ask the key questions, understand their answers, and craft your materials and strategy to achieve your clients' business goals. 

I'll work with you step-by-step to help prepare you for client meetings, craft your materials and strategy, and achieve success. Let's partner today!

Have you ever found it challenging to pull out the key, most impactful, elements of a scientific finding or announcement?

Getting these 3-5 key messages right is critical to getting the attention you want from reporters or readers of your digital or print publications. Having too many messages can mask the importance of a scientific finding, and poorly crafting your messages will fail to interest your key audiences. Even the most important technical or scientific story can be overlooked if your key messages aren't compelling or leaving reporters or others wanting more information. 

I can help you boil down scientific findings or science-related news into key messages to help pitch reporters. I can also help you draft news releases that capture the attention of the right reporters or other key stakeholders.